Google Ads is a powerful online advertising platform that lets you reach potential customers right when they're searching for your products or services. It's not just about clicks; it's about generating real leads and sales. Let us at GalapaTech make it work for you.
Immediate Visibility:
Get seen by the right people as soon as your campaign goes live.
Targeted Advertising:
Reach your exact audience by keyword, location, language and device.
Cost-effective:
Only pay when someone clicks on your ad.
Measurable Results:
Every click, conversion, and sale can be tracked.
Our approach to Google Ads management is strategic and tailored to your unique business needs. Our process includes:
We start by understanding your specific objectives.
Choosing the right keywords that align with your products/services.
Crafting compelling ads that resonate with your audience.
Continuously optimising for better results.
Ads and Landing Pages Together:
As web developers, we can improve the pages your ads lead to, not just the ads.
Budget-conscious Solutions:
Campaigns planned around the budget you set.
Monthly Reporting:
Stay informed with our comprehensive monthly reports.
Local and Global Focus:
Target a single city, the whole of India or overseas markets, with strategies tailored to each.
Here's how you can get started with our Google Ads management services:
Discuss your needs and objectives with our team.
Receive a personalised action plan.
Watch your campaign go live and track its progress.
We continually refine and report on your campaign.
Google Ads, a pay-per-click advertising platform, connects businesses with potential customers online. Advertisers create text, image, or video ads, then bid on keywords relevant to their products or services. When users search on Google or visit partner websites, Google's system displays relevant ads based on keywords and audience targeting.
Advertisers pay when someone clicks on their ad (Cost-Per-Click or CPC) or when specific goals are achieved. Ad quality and relevance influence ad placement in search results or on websites within the Google Display Network. By targeting specific keywords and audiences, businesses can reach the people they want and make better use of their marketing budget.
The cost of advertising on Google Ads varies widely and depends on several factors. It operates on a pay-per-click (PPC) model, meaning you're charged when someone clicks on your ad. Keyword competitiveness, industry, ad quality, and location all influence the cost of each click.
Google Ads lets you set a daily or monthly budget, giving you control over what you spend. There is no fixed minimum, so a small business can start modestly and increase its budget as results come in. The key is effective budget management, ongoing optimisation, and monitoring return on investment.
PPC (Pay-Per-Click) and CPC (Cost-Per-Click) are closely related digital advertising terms, but they have distinct meanings. PPC is the broader concept: an online advertising model where advertisers pay a fee each time their ad is clicked. CPC, on the other hand, is a metric within PPC.
It refers to the actual cost an advertiser incurs for each click on their ad. Advertisers manage their budget and campaign effectiveness by watching the CPC, while PPC describes the overall strategy of paying for clicks.
Google Shopping Ads are a type of online advertising that lets businesses show their products on Google's search results page. These ads display a product's image, title, price, and store name, making it easy for users to compare products visually. They use a product feed, containing the details of each item, to match search queries with relevant products.
If you run an online store, see our Google Shopping page for how we set up and manage these campaigns.
GalapaTech is a web development company based in India that manages Google Ads alongside the websites and landing pages the ads point to. We build strategies around your goals and budget, and focus on transparency and data-driven decisions, with regular reports to keep you in the loop.
From keyword research to ad creation and continuous optimisation, we handle the day-to-day work of your campaigns so you can concentrate on your business.